{"id":180,"date":"2019-11-29T18:00:00","date_gmt":"2019-11-29T17:00:00","guid":{"rendered":"http:\/\/kerizconsulting.eu\/?p=180"},"modified":"2019-12-03T19:55:03","modified_gmt":"2019-12-03T18:55:03","slug":"future-mobility","status":"publish","type":"post","link":"https:\/\/kerizconsulting.eu\/index.php\/2019\/11\/29\/future-mobility\/","title":{"rendered":"Future mobility: technology or customer-centric?"},"content":{"rendered":"\n

Transportation has entered a new revolution with the full IT infrastructure deployment along with the spread of smartphones in the population, allowing disruptive cloud based personal mobility services and big data solutions often seen as a gold mine to build smart cities.
<\/strong>The concepts behind this revolution are not new. They had been devised within the ITS community during the last two decades. Nevertheless, the big change is that we are currently shifting from technology to customer-centric business models. What about marketing strategy in this new era of future mobility?<\/strong><\/p>\n\n\n\n

Urban transportation systems and technological evolutions
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The movement to promote the Intelligent Transportation Systems was launched in Europe, welcoming the first ITS World Congress (Paris, 1994). 
The first decade saw many projects to confirm technical systems and the necessary standards. The lobbying came essentially from infrastructure’s engineers, designing solutions to make vehicles cooperate with the road infrastructure. The vision behind those systems was a vertical and centralized one; national governments had a strong role of coordination and control.
On their side, car makers were developing embedded telematics systems to receive traffic information but also entertainment. However, they were rather reluctant to welcome mobiles in the vehicles, not only for safety reasons but also to protect their telematics strategy. In addition, they were designing new active safety solutions into the vehicle. Japan only could create a national market for embedded car navigations systems, incorporating telematics options thanks to a strong public-private cooperation.  
The second decade saw the revolution of Internet and the deployment of new individual services on mobiles, portable navigations and smartphones. The lobbying was then essentially led by the telecommunications and software industries, allowing a more horizontal and decentralized vision. Not only individuals could be connected but also cars and potentially all the transportation modes, offering multimodal journeys. This context has provided the opportunity to offer cloud platform based solutions, opening the doors to big data business, the core of smart cities policies.
At longer term, driverless vehicles are even considered to move people in urban metropolitan area, sending at the same time floating data to a smart center that will be able to automatically regulate the traffic through efficient algorithms …<\/p>\n\n\n\n

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