{"id":1219,"date":"2023-07-01T10:00:00","date_gmt":"2023-07-01T08:00:00","guid":{"rendered":"https:\/\/kerizconsulting.eu\/?p=1219"},"modified":"2024-05-01T13:12:21","modified_gmt":"2024-05-01T11:12:21","slug":"three-pivotal-years-at-toyota-driving-toward-sustainable-mobility","status":"publish","type":"post","link":"https:\/\/kerizconsulting.eu\/index.php\/2023\/07\/01\/three-pivotal-years-at-toyota-driving-toward-sustainable-mobility\/","title":{"rendered":"Three Pivotal Years at Toyota: Driving Toward Sustainable Mobility"},"content":{"rendered":"\n

A decade ago, I joined Toyota\u2019s Hamo project\u2014a three-year mission that marked a shift toward sustainable urban mobility. This shared electromobility service exemplified Toyota\u2019s transition from a technology-centric approach to one centered around people. Aligned with Toyota\u2019s philosophy of enhancing global quality of life through vehicles, this experience significantly shaped my career, offering a unique perspective on smart cities and mobility solutions.<\/strong><\/p>\n\n\n\n

Exactly 10 years ago \ud83c\udf89, I joined Toyota Motor Corporation<\/a> \ud83c\uddef\ud83c\uddf5’s IT & ITS planning division, and precisely in its Smart community planning department. It was a 3-year mission as Project Manager (\u4e3b\u5e79), equivalent to a General Manager at Toyota Motor Europe<\/a> in terms of seniority. Throughout #Toyota<\/a>‘s history, very few foreigners have directly signed with #Toyota<\/a>‘s HR headquarters. I’m very grateful to #Toyota<\/a> !

I was in charge of #Hamo<\/a> (Harmonious Mobility), a new shared electromobility service that was to be introduced to the European market \ud83c\uddea\ud83c\uddfa. It was a collaborative zero-emission ultra-compact urban electric vehicle #carsharing<\/a> scheme aimed at addressing #lastmile<\/a> transportation needs for those using or shifting to public transportation. Modal shift is key to sustainable urban mobility !

Before launching the service in #Grenoble<\/a> city \ud83c\uddeb\ud83c\uddf7, in collaboration with Grenoble-Alpes M\u00e9tropole<\/a>, EDF<\/a> and R\u00e9seau Citiz<\/a>, I was involved in the preparation, from systems integration (digital platforms) to service plan design (business model). In parallel, I was supervising advanced batteries fitted to ultra-compact EVs at CEA Grenoble<\/a>‘s facilities through the implementation of a private #carsharing<\/a> internal service.

During the wide-scale deployment, I influenced #Toyota<\/a> to shift from a typical #techcorp<\/a> approach to a much more people-centric strategy, using persona marketing to focus on lifestyles. A successful digital campaign was launched on social networks, enabling us to achieve the #KPIs<\/a>. Today, Woven by Toyota<\/a> is using this #bestpractice<\/a> at its #wovencity<\/a> smart city in #Japan<\/a> \ud83c\uddef\ud83c\uddf5\ud83d\uddfb …

As a strategist, I was also engaged in competitor and hashtag#benchmarking<\/a> analyses as well as prospection studies (next cities), along with several technical visits in hashtag#Europe<\/a> \ud83c\uddea\ud83c\uddfa.

Above all, I was very proud to represent #Toyota<\/a> at the ERTICO – ITS Europe<\/a> driven #ITSWC2015<\/a> in #Bordeaux<\/a> \ud83c\uddeb\ud83c\uddf7, where I presented a paper during a technical session gathering #big5<\/a> consulting companies. Regarding #Toyota<\/a>‘s pavilion in the #ITS<\/a> exhibition, I was particularly involved in the content preparation in order to make the #Hamo<\/a> booth more attractive to visitors. During this time, I met many experts from around the world \ud83c\udf0d, and we are still connected on #LinkedIn<\/a> !

My #takeaways<\/a> today are very precious and unique, constituting my personal competitive advantage. I learned a lot about #collaboration<\/a> and how to facilitate things on complex tasks in a multi stakeholder international open-innovation context. My GLOBIS University – Graduate School of Management<\/a>‘s #MBA<\/a> was also crucial in understanding situations and “thinking & acting” efficiently. As a result and next, I joined the #EU<\/a> funded EIT Digital<\/a> to lead the #digitalcity<\/a> action line at the European scale \ud83c\uddea\ud83c\uddfa … Later in #Asia<\/a>, I had the chance to meet a new #Hamo<\/a> team on a campus in #Bangkok<\/a> \ud83c\uddf9\ud83c\udded (pictures below).

Certainly, my hashtag#career<\/a> is very distinctive and special ! \ud83d\ude09

hashtag#carsharing<\/a> hashtag#sharedmobility<\/a> hashtag#multimodality<\/a> hashtag#maas<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

A decade ago, I joined Toyota\u2019s Hamo project\u2014a three-year mission that marked a shift toward sustainable urban mobility. This shared electromobility service exemplified Toyota\u2019s transition from a technology-centric approach to one centered around people. Aligned with Toyota\u2019s philosophy of enhancing global quality of life through vehicles, this experience significantly shaped my career, offering a unique perspective on smart cities and mobility solutions.<\/p>\n","protected":false},"author":1,"featured_media":1221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[180,182],"class_list":["post-1219","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-smart-mobility-en","tag-japan","tag-thailand","grid-sizer","latest_post"],"_links":{"self":[{"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/posts\/1219","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/comments?post=1219"}],"version-history":[{"count":1,"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/posts\/1219\/revisions"}],"predecessor-version":[{"id":1222,"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/posts\/1219\/revisions\/1222"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/media\/1221"}],"wp:attachment":[{"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/media?parent=1219"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/categories?post=1219"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/kerizconsulting.eu\/index.php\/wp-json\/wp\/v2\/tags?post=1219"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}